{"id":18175,"date":"2020-08-17T10:02:15","date_gmt":"2020-08-17T09:02:15","guid":{"rendered":"http:\/\/catalinx.ro\/wordpress\/?p=18175"},"modified":"2020-08-17T10:02:15","modified_gmt":"2020-08-17T09:02:15","slug":"se-schimba-perceptia-si-un-trend-de-consum","status":"publish","type":"post","link":"https:\/\/catalinx.ro\/wordpress\/?p=18175","title":{"rendered":"Se schimb\u0103 percep\u021bia \u0219i un trend de consum"},"content":{"rendered":"
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Citesc articole precum \u0103sta<\/a>, iau feedback de la lume din mai multe b\u0103rci, provider de servicii \u0219i client, prin\u021b \u0219i cer\u0219etor. <\/p>\n\n\n\n

Ce vede\u021bi acum care merge\u021bi pe la c\u00e2rciumi \u0219i terase e departe de vreo realitate sustenabil\u0103. De unde te ui\u021bi pare c\u0103 – ha, \u00een sf\u00e2r\u0219it clientul e pe pozi\u021bia s\u0103 cear\u0103, s\u0103 vrea, s\u0103 aib\u0103 preten\u021bii \u0219i s\u0103 pl\u0103teasc\u0103 – c\u00e2t vrea \/ crede el c\u0103 merit\u0103 serviciul. <\/p>\n\n\n\n

Chiar a\u0219a e, de cele mai multe ori, \u00een urma unui concurs de \u00eemprejur\u0103ri. <\/p>\n\n\n\n

1) Cele mai multe businessuri, fie ca-s lan\u021b sau mici intreprinderi func\u021bioneaz\u0103 \u00een sistem de capital minimal, de credite, dependent de furnizori chirii etc.<\/p>\n\n\n\n

Exemplu: Un local st\u0103 \u00eentr-o loca\u021bie \u00eenchiriat\u0103 pe care n-o controleaz\u0103 \u0219i are pe l\u00e2ng\u0103 presiunea traficului redus \u0219i a clien\u021bilor care aleg \u0219i vor presiunea chiriei care se ajusteaz\u0103 sau nu la condi\u021biile curente, c\u0103 proprietarii de spa\u021bii sunt doar ni\u0219te administratori, deseori \u0219i oricum ruleaz\u0103 pe banii \u00eemprumuta\u021bi, iar ratele trebuie pl\u0103tite , b\u0103ncile sunt driverul \u00een schema asta. <\/p>\n\n\n\n

2) Lumea nu mai vrea la mall ( centru comercial )cum voia \u00eenainte – nu c\u0103 s-au \u00eembog\u0103\u021bit \u0219i le-au crescut preten\u021biile, \u00een fapt sunt mai s\u0103raci, dar cumva s-au prins c\u0103-i o treab\u0103 cam de vite s\u0103 stai \u00een\u0103untru la combina\u021bie. Lumea a\u0219tept\u0103 redeschiderea restaurantelor \/ barurilor \u00een interior cu speran\u021be.<\/p>\n\n\n\n

Singura speran\u021b\u0103 real\u0103 e aia care vine de la vreme – e Rom\u00e2nia totu\u0219i \u0219i nu po\u021bi s\u0103 stai \u00een Noiembrie pe teras\u0103 cu p\u0103tura pe picioare c\u0103-\u021bi \u00eenghea\u021b\u0103 cola \u00een sticl\u0103.<\/p>\n\n\n\n

2.5) E un trend acuma cu comandatul acas\u0103, dar n-ave\u021bi grij\u0103 c\u0103 se schimb\u0103 \u0219i asta. <\/p>\n\n\n\n

Observ\u0103 toat\u0103 lumea, fie calitatea redus\u0103 (sau lips\u0103) fie faptul c\u0103 nu scad pre\u021burile, fie c\u0103 li se reduc op\u021biunile, fie c\u0103 se schimb\u0103 meniurile \u0219i specificul din mers, iar ei au a\u0219tept\u0103ri. <\/p>\n\n\n\n

E bine c\u0103 au, tre’ s\u0103 aib\u0103. R\u0103m\u00e2ne de v\u0103zut doar cine le poate \u00eendeplini a\u0219tept\u0103rile \u0219i la ce pre\u021b. Nu \u0219tiu dac\u0103 se vede, dar momentan treaba asta e o lupt\u0103 de supravie\u021buire, clien\u021bii decid cine \u0219i cum supravie\u021buie\u0219te, dar nu cum cred ei, ci cum sunt ei. <\/p>\n\n\n\n

Dac\u0103 clien\u021bii sunt tot s\u0103raci \u0219i pro\u0219ti o s\u0103 r\u0103m\u00e2n\u0103 to\u021bi pe mec si KFC gen . C\u0103 dac\u0103 ar fi doar s\u0103raci n-ar mai cump\u0103ra nimic, ar pica toate, sau majoritatea , iar ce-ar r\u0103m\u00e2ne s-ar ajusta la preten\u021bii pentru \u0103ia care-\u0219i permit. <\/p>\n\n\n\n

Eu n-am favori\u021bi \u00een meciul \u0103sta, dar efectele se vor vedea cam la anul, solu\u021bia ar fi s\u0103 fim to\u021bi cinsti\u021bi \u00een ceea ce vrem . Dar nu-i a\u0219a. Suntem la rupere. Momentan vinul \u0219i berea acela\u0219i gust au \u0219i-n beer gardenul din curtea casei. Mai bun, c\u0103 mi le aleg. <\/p>\n\n\n\n

Momentan oamenii descoper\u0103 c\u0103 ce livreaz\u0103 deliveroo, glovo \u0219i care mai sunt are gust mai prost dec\u00e2t ce-ar putea g\u0103ti ei dac\u0103 \u0219i-ar pune un pic mintea. Nu numai \u00een Rom\u00e2nia, nu descoperim noi gaura din macaroan\u0103, ci se rea\u0219eaz\u0103 un pic topul mediocrit\u0103\u021bilor \u0219i se reevalueaz\u0103 nevoile. <\/p>\n\n\n\n

Eu am avut o oarecare revela\u021bie num\u0103r\u00e2nd banii pe care i-am pl\u0103tit pe genul \u0103sta de servicii \u00eentr-un an ( 2018-2019). Nu-i neap\u0103rat c\u0103 au fost prea mul\u021bi – de banii \u0103ia \u00eemi angajam barman \u0219i chef, dar 2 din trei chestii le g\u0103te\u0219te so\u021bia mai bine, 2 din 3 b\u0103uturi le pot prepara eu mai bine. <\/p>\n\n\n\n

Descoperim c\u0103 pl\u0103team sume compens\u00e2nd pentru timpul pe care nu-l avem \u0219i primim \u00eenapoi tot grab\u0103 \u0219i lips\u0103 de timp \u0219i de aten\u021bie. <\/p>\n\n\n\n

Iar asta e valabil\u0103 pe mai multe planuri \u0219i \u00een mai multe segmente. <\/p>\n","protected":false},"excerpt":{"rendered":"

Citesc articole precum \u0103sta, iau feedback de la lume din mai multe b\u0103rci, provider de servicii \u0219i client, prin\u021b \u0219i cer\u0219etor. Ce vede\u021bi acum care…<\/p>\n","protected":false},"author":2,"featured_media":18176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[4066,3708],"class_list":["post-18175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-criza","tag-chelnereala-2020","tag-covid-2019"],"views":1238,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2020\/08\/birdwatching.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Eq23-4J9","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18175"}],"version-history":[{"count":1,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18175\/revisions"}],"predecessor-version":[{"id":18177,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18175\/revisions\/18177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/18176"}],"wp:attachment":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}