{"id":19050,"date":"2021-01-22T17:17:05","date_gmt":"2021-01-22T17:17:05","guid":{"rendered":"http:\/\/catalinx.ro\/wordpress\/?p=19050"},"modified":"2021-01-22T17:17:05","modified_gmt":"2021-01-22T17:17:05","slug":"gigantii-social-media-incep-s-o-mai-ia-si-n-freza-un-deal-de-tip-australia","status":"publish","type":"post","link":"https:\/\/catalinx.ro\/wordpress\/?p=19050","title":{"rendered":"Gigan\u021bii social media \u00eencep s-o mai ia \u0219i-n frez\u0103. Un \u201ddeal\u201d de tip Australia"},"content":{"rendered":"
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Asta e doar o parafraz\u0103 la discursul lui Boris de Brexit, care zicea c\u0103 \u00een cel mai r\u0103u caz UK va avea o \u00een\u021belegere cu UE de care are Australia – adic\u0103 nicio \u00een\u021belegere. <\/p>\n\n\n\n

\u0102\u0219tia p\u0103 Australea<\/em> ( au ajuns romulanii \u0219i acolo, cred, nu-mi imaginez c\u0103 vorbesc altfel c\u00e2nd negociaz\u0103 tariful la coletele cu porc, \u021buic\u0103 \u0219i mur\u0103turi aduse din Rom\u00e2nia cu duba) au propus o lege ( un cod) care s\u0103 le ofere producatorilor de \u0219tiri \/ new media putere de negociere \u00een raport cu platformele media \u0103lea mari \u0219i atac\u0103 cred eu, un pic sursa problemei. <\/p>\n\n\n\n

Le-o d\u0103 direct la temelia paradigmei social media, cum s-ar zice \u00een Ferentari. Propunerea e aici<\/strong><\/a>. <\/p>\n\n\n\n

Ideea din spate<\/a> e c\u0103 dac\u0103 o platform\u0103 se folose\u0219te de con\u021binutul t\u0103u media pentru foloase materiale, s\u0103 fac\u0103 bine s\u0103 negocieze <\/strong>accesul la munca ta. Altfel o s\u0103-\u0219i ia ni\u0219te amenzi semnificative \u00een bot. Legea pare profilat\u0103 v\u0103dit \u00eempotriva Google \u0219i Facebook, c\u0103 ei sunt cei mai mari agregatori de media , dar mai ales Google , pentru c\u0103 goag\u0103l s\u0103rci e direct vizat de asta. <\/p>\n\n\n\n

Iar aici a\u0219 st\u0103rui pu\u021bin. Google se vait\u0103 c\u0103 dom’ne afecta\u021bi utilizatorii, adic\u0103 populimea voastr\u0103 cu legea asta c\u0103 EI nu vor mai avea acces la anumite rezultate de c\u0103utare – \u00een ideea c\u0103 ei nu iau \u00een calcul s\u0103 negocieze acorduri cu sursele media din linkurile lor. \u0218i \u00ee\u0219i \u00eemping rezultatul c\u0103ut\u0103rilor ca un fel de \u201ddrept al omului\u201d – dreptul omului la google search. <\/p>\n\n\n\n

Aici e un pic a\u0219a \u0219i-a\u0219a. O dat\u0103 c\u0103 poate fi dreptul omului la acces la informa\u021bie, c\u0103 aduc plus valoare utilizatorului prin faptul c\u0103 \u00eei u\u0219ureaz\u0103 accesul la ceea ce caut\u0103 pe platformele media \u0219i ei spun cumva c\u0103 accesul omului la informa\u021bie ar fi afectat ca modul fundamental \u00een care c\u0103ut\u0103rile google sunt g\u00e2ndite e \u00een sensul ca leg\u0103turile \u00eentre siteuri S\u0102 FIE LIBERE, NERESTRIC\u021aIONATE. \u0218i c\u0103 publisherii mici ar fi cei mai afecta\u021bi<\/p>\n\n\n\n

Zi s\u0103 moar\u0103 m\u0103-ta, google. Cum ar veni c\u0103 acum o vreme c\u00e2nd c\u0103utam eu un link cu Brenton Tarrant pe internet \u0219i nu mai era pe-acolo pentru c\u0103 motive ( \u00eentemeiate) erau libere rezultatele, ai?<\/p>\n\n\n\n

Cum ar veni, c\u0103 dac\u0103 eu nu-mi fac site-ul s\u0103 urmeze regulile ( oarecum cretine ca model de crea\u021bie artistic\u0103) SEO \u0219i m\u0103 indexeaz\u0103 pe pozi\u021bia 15,000 sau deloc, e acces liber, nerestric\u021bionat. <\/p>\n\n\n\n

Cum ar veni c\u0103 daca eu am o platform\u0103 din care m\u0103 duc bani s\u0103 zicem o pizzerie, dar nu pl\u0103tesc reclam\u0103 , sau SEO externalizat si caut pizzerie \u00een ora\u0219ul cu pricina n-o s\u0103 apar\u0103 rezultatul meu nici pe pozi\u021bia 10,000 dup\u0103 ce se termin\u0103 toate pizeriile care pl\u0103tesc publicitate, SEO \u0219i cele care \u00ee\u0219i fac con\u021binutul dup\u0103 regulile lor idioate, este acces liber \u0219i nerestric\u021bionat. <\/p>\n\n\n\n

Despre con\u021binutul Facebook nici nu mai vorbesc. <\/p>\n\n\n\n

Bun. \u00cen aceste condi\u021bii, problema nu poate fi pus\u0103, evident, invers, c\u0103 de ce, coaie nu afi\u0219ezi tu rezultatele \u00eentr-o ordine rezonabil\u0103 a sensului semantic \u0219i un algoritm mai mult orientat pe utilizator dec\u00e2t pe profit, pentru c\u0103 fiind platformele lor, au dreptul la independen\u021b\u0103 business-ului, chiar au. Eu \u00een\u021beleg asta. <\/p>\n\n\n\n

\u00cens\u0103 invers – hohoho, cea mai tare idee. Faci bani c\u0103c\u0103l\u0103u cu serviciul de c\u0103utare, c\u0103 nu e serviciu comunitar, nu e Wikipedia? D\u0103, boss, \u0219i tu partea leului ( sau a cangurului, momentan) alora care produc con\u021binutul \u0103la din care faci tu bani . Nu vrei? Nu-l indexa. Simplu. <\/p>\n\n\n\n

Chestia asta e UN PIC problematic\u0103 \u0219i pentru utilzatorul de r\u00e2nd. Uite, eu am pus un link din Guardian \u0219i nu sunt sigur, \u00een func\u021bie de forma final\u0103 a legii, dac\u0103 asta ar fi OK f\u0103r\u0103 s\u0103 pl\u0103tesc. Acuma, eu n-am ce bani s\u0103 le dau \u0103lora, c\u0103 nu fac niciun leu d-aici, fie m\u0103 las\u0103 s\u0103-l pun moca, fie-l \u0219terg. Ideea e c\u0103 ar trebui s\u0103-i \u00eentreb, de\u0219i ceea ce fac eu e referin\u021b\u0103, nu chiar indexare. De aia zic c\u0103 depinde de form\u0103. <\/p>\n\n\n\n

Dar nu e r\u0103u. Pentru c\u0103 – \u00een teorie, eu dac\u0103 nu vreau s\u0103 am con\u021binutul indexat , trebuie s\u0103 pun ni\u0219te instruc\u021biuni \u00een site, ca s\u0103 nu m\u0103 b\u00e2ntuie robo\u021bii google. Evident c\u0103 \u0103ia fac oricum cam ce vrea pula lor, c\u0103 nu-s robo\u021bii lu’ tata. <\/p>\n\n\n\n

Realitatea e c\u0103 dac\u0103 legea ar da \u00eenainte \u0219i Google nu ar pl\u0103ti c\u00e2t vor \u0103\u0219tia mari care produc \u0219tiri, ar trebui s\u0103-i afi\u0219eze mai sus pe \u0103\u0219tia micii, care , la schimb ar putea s\u0103 fac\u0103 pula mare \u0219i s\u0103 cear\u0103 \u0219i ei bani sau muie.
Cum ar veni legea asta niveleaz\u0103 un pic terenul de joc ( level playing field) , cum se spune \u00een jargon. <\/p>\n\n\n\n

Eh, dac\u0103 australienii dau legea asta, se creaz\u0103 un precedent periculos ( pentru google ), c\u0103 e loc de-o (r)evolu\u021bie prin reglementare \u00een ceea ce \u00eenseamn\u0103 New Media. <\/p>\n\n\n\n

De aia \u0219i Google amenin\u021b\u0103 c\u0103 dac\u0103 a\u0219a, ei opresc , dom’ne, motorul de c\u0103utare \u00een Australia. \u0218i vai ce-o s\u0103 sufere australienii. <\/p>\n\n\n\n

B\u0103, sincer, eu sper ca \u0103\u0219tia s\u0103-i dea \u00eenainte cu GoogleExitul c\u0103 au un pic s\u0103m\u00e2n\u021b\u0103 de britanici pe linie de \u00eenc\u0103p\u0103\u021b\u00e2nare, la modul – ia, coaie, opri\u021bi-l. S\u0103 vedem ce. #gogoduckduck \u0219i Bing. V\u0103 mai aduce\u021bi aminte de yahoo search? \u00cenc\u0103 mai exist\u0103 c\u0103 mai primesc eu vizitatori de acolo – dracu’ \u0219tie de ce-l folosesc , dar nu pun \u00eentreb\u0103ri. <\/p>\n","protected":false},"excerpt":{"rendered":"

Asta e doar o parafraz\u0103 la discursul lui Boris de Brexit, care zicea c\u0103 \u00een cel mai r\u0103u caz UK va avea o \u00een\u021belegere cu…<\/p>\n","protected":false},"author":2,"featured_media":19051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[473],"tags":[475,4256,4255],"class_list":["post-19050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","tag-breaking-news","tag-legea-new-media-in-australia","tag-new-media-code-australia"],"views":1481,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/01\/SEOeoeo.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Eq23-4Xg","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19050"}],"version-history":[{"count":1,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19050\/revisions"}],"predecessor-version":[{"id":19052,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19050\/revisions\/19052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/19051"}],"wp:attachment":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}