{"id":19980,"date":"2021-06-16T08:41:50","date_gmt":"2021-06-16T07:41:50","guid":{"rendered":"https:\/\/catalinx.ro\/wordpress\/?p=19980"},"modified":"2021-06-16T21:43:44","modified_gmt":"2021-06-16T20:43:44","slug":"treaba-de-brand-personal","status":"publish","type":"post","link":"https:\/\/catalinx.ro\/wordpress\/?p=19980","title":{"rendered":"Treab\u0103 de brand personal"},"content":{"rendered":"
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Vad c\u0103 se discut\u0103 pe faptul c\u0103 i-a scos Cristiano Ronaldo pe aia de la Coca Cola din cadru<\/a>, c\u0103 despre asta e vorba. Normal c\u0103 se discut\u0103, c\u0103 aparent valoarea ac\u021biunilor Coca Cola s-a dus un pic la vale dup\u0103 treaba asta. Cu ni\u0219te miliarde de dolari. Australieni in articol, dar totu\u0219i dolari. E strict o ac\u021biune \u201dbearish\u201d alimentat\u0103 de PR-ul din spatele actului comis de nenea \u0103sta. Care e posibil s\u0103-i aduc\u0103 ceva amend\u0103 repercusiuni de la UEFA, habar n-am, sincer.<\/p>\n\n\n\n

Pentru mine asta nu e neap\u0103rat treab\u0103 de stil s\u0103n\u0103tos de via\u021b\u0103, dar apreciez c\u00e2nd un om are coaie s\u0103-\u0219i expun\u0103 propriile valori, \u00een ciuda unor riscuri. <\/p>\n\n\n\n

\u00cen cazul \u0103sta, chestiunea e mercantil\u0103, dar pe partea etic\u0103 CR7 ar putea primi capital de PR c\u0103 promoveaz\u0103 un stil de via\u021b\u0103 s\u0103n\u0103tos. Eu v\u0103d doar de un conflict \u00eentre brandul personal \u0219i cel al sponsorului campionatului, Ronaldo nu e un naiv. \u0218i-a dat seama c\u0103 e o situa\u021bie conflictual\u0103 pe care o poate exploata. \u0218i e oarecum mi\u0219to atunci c\u00e2nd brandul lui personal e suficient de puternic ( \u00een social media, c\u0103 asta conteaz\u0103 \u00een context ), c\u00e2t s\u0103-\u0219i poat\u0103 permite asta. <\/p>\n\n\n\n

E la modul, b\u0103 s\u0103racilor, m\u0103 pi\u0219 pe amenda voastr\u0103 \u0219i pe vr\u0103jelile voastre de la UEFA, eu c\u00e2\u0219tig singur mai mult s\u0103-mi permit s\u0103 m\u0103 pi\u0219 pe Coca-Cola, de\u0219i \u00een ciuda titlurilor din ziare, ac\u021biunea nu a fost deloc brutal\u0103. Omul n-a zis c\u0103 are o problem\u0103 cu sponsorul, ci doar a \u00eendemnat lumea s\u0103 bea ap\u0103, l\u0103s\u00e2ndu-le \u0103stora de la Cola spa\u021biul \u0103la ( ei produc \u0219i ap\u0103 \u00eembuteliat\u0103) precum \u0219i solu\u021bia ca ei s\u0103 recunoasc\u0103 faptul c\u0103 oamenii au preferin\u021be. <\/p>\n\n\n\n

Acestea fiind spuse, Coca-Cola nu e neap\u0103rat o companie rea, mai rea dec\u00e2t alte corpora\u021bii. Ei doar urm\u0103resc profitul \u0219i \u00een o sut\u0103 \u0219i-un pic de ani ne-au f\u0103cut pe to\u021bi s\u0103 bem pi\u0219atul lor, cu reclame pe toate gardurile. \u0218i totu\u0219i, dac\u0103 noi am vrea s\u0103 bem doar ap\u0103 sau Brawndo, ar produce din alea. Cum nu suntem noi prea de\u0219tep\u021bi ca s\u0103 dict\u0103m ce vrem s\u0103 bem, ne-au f\u0103cut cola \u0219i ne-au \u00eenv\u0103\u021bat s\u0103 ne plac\u0103 \u0103sta. Acuma unii au alt\u0103 p\u0103rere. Nu neap\u0103rat rea. \u0218i fac vizualiz\u0103ri \u0219i bani din p\u0103rerea lor. What a wonderful world.<\/a> M\u0103 duc s\u0103-mi iau o doz\u0103 de cola noastr\u0103 cea de toate zilele, c\u0103 am treab\u0103. <\/p>\n","protected":false},"excerpt":{"rendered":"

Vad c\u0103 se discut\u0103 pe faptul c\u0103 i-a scos Cristiano Ronaldo pe aia de la Coca Cola din cadru, c\u0103 despre asta e vorba. Normal…<\/p>\n","protected":false},"author":2,"featured_media":19982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3499],"tags":[4476,4474,4475],"class_list":["post-19980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-actiunile-coca-cola-au-cazut","tag-cristiano-ronaldo-brand-personal","tag-cristiano-ronaldo-coca-cola"],"views":1655,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/06\/cola-noastra-cea-de-toate-zilele.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Eq23-5cg","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19980"}],"version-history":[{"count":3,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19980\/revisions"}],"predecessor-version":[{"id":19990,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19980\/revisions\/19990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/19982"}],"wp:attachment":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}