{"id":21082,"date":"2021-12-09T06:09:00","date_gmt":"2021-12-09T06:09:00","guid":{"rendered":"https:\/\/catalinx.ro\/wordpress\/?p=21082"},"modified":"2021-12-05T21:07:38","modified_gmt":"2021-12-05T21:07:38","slug":"marketing-si-propaganda-unii-invata-altii-nu","status":"publish","type":"post","link":"https:\/\/catalinx.ro\/wordpress\/?p=21082","title":{"rendered":"Marketing \u0219i propagand\u0103: Unii \u00eenva\u021b\u0103, al\u021bii nu"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>E vremea aia din an c\u00e2nd vin \u0103ia de la Wikipedia cu plugu\u0219orul. De mai mul\u021bi ani le-am dat, c\u0103 apreciez \u0219i sus\u021bin cauza lor.  P\u00e2n\u0103 \u00eentr-o zi c\u00e2nd au \u00eenceput cu wokisme \u0219i women empowerment ( cu asta n-am nimic per se, dar nu \u00eemi b\u0103ga mie be\u021be \u00een ochi).  <\/p>\n\n\n\n<p>Am citit pledge-ul lor de sub poza unei tanti \u0219i nu m-au convins nici textul nici fa\u021ba din poz\u0103 (Katherine Maher cred c\u0103 era), deci le-am dat voie s\u0103 s\u0103 plimbe ursul la alt\u0103 mas\u0103, c\u0103 a\u0219a merge c\u00e2nd bagi cu cer\u0219eala, tre&#8217; s\u0103 iei lec\u021bii de la Dinic\u0103, sau GTFO. Preferam mai bine muianu&#8217; lu&#8217; Jimmy Wales  &#8211; nu neap\u0103rat, dar m-au enervat ni\u0219te chestii acolo. <\/p>\n\n\n\n<p>Tot ce \u0219tiu e ca \u0103la a fost ultimul\/singurul an c\u00e2nd am v\u0103zut mizerii de genul \u0103la \u00een pledge-ul lor. <\/p>\n\n\n\n<p>De atunci au revenit cu chestii care conteaz\u0103 gen \u201dhai boss, c\u0103 uite, nu ne d\u0103 nimeni ( normal, dac\u0103 o lua\u021bi pe ar\u0103tur\u0103, c\u0103 nu v\u0103 d\u0103), c\u0103 s\u0103 \u021binem accesul la informa\u021bie gratis, c\u0103 astea.  \u0218i n-am mai v\u0103zut figuri de propaganda ca \u00eenainte, au dat PC-ul mai \u00eencet. Or mai fi, dar nu mi le-au prezentat mie s\u0103 vomez \u00een ele. CEO-ul lor e tot femeie, <strong>dar asta nu e o problem\u0103, e foarte bine<\/strong>. <strong> <\/strong>P\u0103rerea mea personal\u0103 e c\u0103 oricum femeile se pricep mai bine la treburi din astea cu ONGisme, acte oarecum caritabile si o bun\u0103 organizare a cheltuitului banilor \u0219i n-o spun  deloc peiorativ, pe partea asta a\u0219 angaja oric\u00e2nd o femeie competent\u0103, mai degrab\u0103 dec\u00e2t un b\u0103rbat, pentru c\u0103-i probabil c\u0103 b\u0103rbatul s-ar g\u00e2ndi cum s\u0103 fac\u0103 ceva profit, nu cum s\u0103 cheltuiasca banii responsabil. Na, m\u0103 \u0219tiu pe mine. <\/p>\n\n\n\n<p>\u00cen fine, ce conteaz\u0103 e c\u0103,  \u00een ceea ce m\u0103 prive\u0219te, am observat o schimbare de atitudine de cer\u0219eal\u0103, ceea ce e de apreciat, c\u0103, sincer, ar fi p\u0103cat s\u0103 dispar\u0103 doar pentru c\u0103-s pro\u0219ti \u0219i sar \u00een bandwagonul  de propagand\u0103, \u00een fond, scopul lor, neutralitatea informa\u021biei, ar trebui s\u0103 fie profund \u00eempotriva trendurilor de politici sociale \u0219i manipulare a ceea ce g\u00e2ndesc oamenii.  Drept care&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"306\" data-attachment-id=\"21083\" data-permalink=\"https:\/\/catalinx.ro\/wordpress\/?attachment_id=21083#main\" data-orig-file=\"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1.png\" data-orig-size=\"957,306\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1-480x153.png\" data-large-file=\"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1.png\" src=\"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1.png\" alt=\"\" class=\"wp-image-21083\" srcset=\"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1.png 957w, https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1-480x153.png 480w, https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1-200x64.png 200w, https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/12\/image-1-768x246.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Bun. Al\u021bii nu. <\/p>\n\n\n\n<p>Gillette au ie\u0219it cu reclama aia jegoas\u0103 de acum 2 ani cred. Au pierdut bani dar tot nu s-au dezis \u0219i pe undeva e de \u00een\u021beles. Companie american\u0103, contextul e de a\u0219a natur\u0103. Asta nu \u00eenseamn\u0103 c\u0103 de aceptabil pentru mine. S\u0103 se b\u0103rbiereasc\u0103 americanii \u0219i \u00een general popula\u021bia de culoare cu ei. <\/p>\n\n\n\n<p>La cum v\u0103d eu lucrurile, Gillette devine o companie cu un bias etnic c\u0103tre negri. Ultima lor reclam\u0103 \u201dLook Good. Game Good\u201d are muzic\u0103 ( c\u00e2ntat\u0103 ) de negri  pe fundal, are vocea unui negru ( care e OK, sun\u0103 bine) care bag\u0103 textul, \u0219i prezint\u0103 un negru care se b\u0103rbiere\u0219te. <\/p>\n\n\n\n<p>Din tot clipul de 30 de secunde, vreme de dou\u0103 secunde ( \u00eencep\u00e2nd cu secunda 6) apare \u00een clar <strong>un alb<\/strong>  . Care car\u0103 bagaje. Presupun c\u0103 reprezentarea de 6.66% a popula\u021biei albe e una legitim\u0103 \u00een cultura american\u0103 \u201dbe less white\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"758\" height=\"427\" src=\"https:\/\/www.youtube.com\/embed\/-g128pGua_k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Ceea ce poate fi OK, \u00een\u021beleg reclama, at\u00e2ta c\u0103 \u00een\u021beleg \u0219i c\u0103 nu mi se adreseaz\u0103. \u00cen sensul c\u0103 nu-i nicio problem\u0103 dac\u0103 Gillette se pozi\u021bioneaz\u0103 drept compania de aparate de b\u0103rbierit pentru negri. Pe planet\u0103, c\u00e2t mai ales  \u00een SUA, trebuie c\u0103 o s\u0103 aib\u0103 destui clien\u021bi, chiar poate fi o   mi\u0219care de marketing de\u0219teapt\u0103. <\/p>\n\n\n\n<p>P\u00e2n\u0103 una alta, eu \u00een\u021beleg marketingul \u0103lora care vorbesc limba mea \u0219i m\u0103 reprezint\u0103. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"758\" height=\"427\" src=\"https:\/\/www.youtube.com\/embed\/fYghCpHVu4U?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption>Si&#8230;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"758\" height=\"427\" src=\"https:\/\/www.youtube.com\/embed\/U4JtzZTsW5o?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E vremea aia din an c\u00e2nd vin \u0103ia de la Wikipedia cu plugu\u0219orul. De mai mul\u021bi ani le-am dat, c\u0103 apreciez \u0219i sus\u021bin cauza lor.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":21071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3499,170],"tags":[4683,4682,4681],"class_list":["post-21082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-politice","tag-propaganda-anti-alb","tag-propaganda-pro-negri","tag-propaganda-woke"],"views":1152,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2021\/11\/marketing-feat.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Eq23-5u2","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/21082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21082"}],"version-history":[{"count":1,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/21082\/revisions"}],"predecessor-version":[{"id":21084,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/21082\/revisions\/21084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/21071"}],"wp:attachment":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}