{"id":24986,"date":"2023-06-27T04:34:00","date_gmt":"2023-06-27T03:34:00","guid":{"rendered":"https:\/\/catalinx.ro\/wordpress\/?p=24986"},"modified":"2023-06-26T13:14:48","modified_gmt":"2023-06-26T12:14:48","slug":"un-castig-imediat-la-philip-morris","status":"publish","type":"post","link":"https:\/\/catalinx.ro\/wordpress\/?p=24986","title":{"rendered":"Un c\u00e2\u0219tig imediat la Philip Morris"},"content":{"rendered":"
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Nu sunt un \u00eenr\u0103it impotriva fumatului sau fumatorilor. Oric\u0103rui om ar trebui s\u0103-i fie permis s\u0103-\u0219i scurteze via\u021ba cu diferite vicii toxice, de ce nu. <\/p>\n\n\n\n

Motive ar fi, cum c\u0103 \u201dnoi pl\u0103tim\u201d sisteme de s\u0103n\u0103tate \u0219i din cauza lor n-avem noi \u00een spital \u0219i alte baliverne. Vr\u0103jeli. Fum\u0103torii pl\u0103tesc taxe cinstit, sistemele de s\u0103n\u0103tate sunt \u00een c\u0103cat din alte motive \u0219i c\u00e2t\u0103 vreme statele iau bani de la fum\u0103tori, ciocul mic \u0219i joc de glezne – fa\u021b\u0103 de fumatori, care sunt oarecum \u00een pozi\u021bia victimei. <\/p>\n\n\n\n

Dar sunt \u00eenr\u0103it \u00eempotriva campaniilor de marketing ale companiilor care comercializeaz\u0103 sau produc astea \u0219i deformeaz\u0103 realitatea sau minimizeaz\u0103 , sau ascund riscurile \u0219i mai ales \u00eempotriva studiilor pl\u0103tite s\u0103 deformeze realitatea – \u0103\u0219tia ar trebui s\u0103 fie toca\u021bi \u0219i amenda\u021bi \u0219i futu\u021bi \u00een cur pentru asta. <\/p>\n\n\n\n

\u00cen mod normal ar trebui refuza\u021bi din orice fel de media, dar \u0103\u0219tia au bani \u0219i \u00ee\u0219i tot fac loc cu tot felul de tertipuri. <\/p>\n\n\n\n

V\u0103d \u0103sta \u0219i m\u0103 ia capul. Smile Media o agen\u021bie de marketing, ei se definesc ca \u201dnews room<\/a>\u201d, c\u0103 ei fac \u0219tiri. <\/p>\n\n\n\n

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\u0218i zice agen\u021bia <\/a>din gura domnului VP. <\/p>\n\n\n\n

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Compania <\/strong>vine \u00een sprijinul fum\u0103torilor adul\u021bi care nu renun\u021b\u0103 la acest obicei nes\u0103n\u0103tos cu produse alternative f\u0103r\u0103 fum.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

\u0219i<\/p>\n\n\n\n

\n

<\/strong>\u00a0am discutat cu Tommaso Di Giovanni, Vice President International Communications la Philip Morris International, despre <\/strong>beneficiile <\/span>\u00een materie de s\u0103n\u0103tate public\u0103 pe care le pot aduce produsele alternative f\u0103r\u0103 fum<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Beneficiile \u00een materie de s\u0103n\u0103tate public\u0103 sunt, momentan pretins, prin studii cu ceva credibilitate, finan\u021bate de companiile \u0103stea, reducerea prejudiciului cauzat de fumat. <\/p>\n\n\n\n

Adic\u0103 trecem la beneficii faptul c\u0103 e mai pu\u021bin toxic. <\/p>\n\n\n\n

Justific\u0103 reclama la produsele lor \u0219i acceptul de a se face reclam\u0103, \u00een ideea c\u0103 ei doar convertesc fumatori de \u021big\u0103ri cu fum, \u00een aspiratoare de \u0219osete nesp\u0103late \u00eenc\u0103lzite – dar f\u0103r\u0103 s\u0103 ard\u0103 tutunul. <\/p>\n\n\n\n

Mascheaz\u0103 faptul c\u0103 marketingul lor agresiv \u00eenc\u0103 converte\u0219te tineri nefum\u0103tori \u00een fum\u0103tori<\/a> ( anume neconsumatori de e-\u021big\u0103ri, vaperi), anume men\u021bine o baz\u0103 consistent\u0103 de clien\u021bi, induc\u00e2nd ideea c\u0103 ei vor doar s\u0103 asigure fum\u0103torilor care nu vor s\u0103 se lase produse mai s\u0103n\u0103toase.
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\u0218i vor ca s\u0103 fie l\u0103sa\u021bi s\u0103 fac\u0103 asta acuz\u00e2nd OMS ( WHO) c\u0103 se opune industriei \u0219i c\u0103 nu vrea s\u0103 ia lumin\u0103 de la FDA \u0219i alte instititu\u021bii, care au \u00eenv\u0103\u021bat s\u0103 aib\u0103 o atitudine pragmatic\u0103 \u0219i prietenoas\u0103 industriei. <\/p>\n\n\n\n

Acuma, OMS sunt ni\u0219te hahalere, dar pe partea asta au dreptate. Ca organiza\u021bie cu preocup\u0103ri pentru s\u0103n\u0103tatea public\u0103 nu e OK s\u0103 te asociezi \u00een vreun fel cu produc\u0103tori de tutun sau cu marketingul din jurul industriei \u0219i singurul mesaj trebuie s\u0103 fie acela de \u201dnu fuma\u021bi\u201d, \u201drenun\u021ba\u021bi\u201d, \u201dhai s\u0103 impunem costuri industriei, pentru a finan\u021ba tratament \u0219i campanii de renun\u021bare la tutun, nu de conversie a hobby-ului\u201d \u0219i hai s\u0103 nu mai vedem at\u00e2ta plasament de produse prin media \u0219i \u00eentre\u021binerea ideii c\u0103 e cool. <\/p>\n\n\n\n

Nu e nimic cool, e doar Philip Morris ( la fel \u0219i BAT \u0219i al\u021bii ) pl\u0103tind sume mari de bani pentru sp\u0103larea prejudiciilor de imagine cauzate de efectele nocive ale produselor lor. <\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Nu sunt un \u00eenr\u0103it impotriva fumatului sau fumatorilor. Oric\u0103rui om ar trebui s\u0103-i fie permis s\u0103-\u0219i scurteze via\u021ba cu diferite vicii toxice, de ce nu.…<\/p>\n","protected":false},"author":2,"featured_media":24988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[5400,5401,5398,5399,5402],"class_list":["post-24986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sanatate-2","tag-companii-producatoare-de-tigari","tag-fumat-fara-fum","tag-fumat-in-sec-xxi","tag-fumat-modern","tag-iqos"],"views":869,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2023\/06\/cyber-cigar.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Eq23-6v0","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/24986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24986"}],"version-history":[{"count":2,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/24986\/revisions"}],"predecessor-version":[{"id":24992,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/24986\/revisions\/24992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/24988"}],"wp:attachment":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}