{"id":26721,"date":"2023-12-09T06:03:00","date_gmt":"2023-12-09T06:03:00","guid":{"rendered":"https:\/\/catalinx.ro\/wordpress\/?p=26721"},"modified":"2023-12-09T12:30:07","modified_gmt":"2023-12-09T12:30:07","slug":"marketing-romanesc-cu-ostatici","status":"publish","type":"post","link":"https:\/\/catalinx.ro\/wordpress\/?p=26721","title":{"rendered":"Marketing rom\u00e2nesc cu ostatici"},"content":{"rendered":"
<\/div>\n\n

Mie \u00eemi place rom\u00e2nia \u0219i rom\u00e2neala, \u0219ti\u021bi c\u0103 \u00eemi plac. <\/p>\n\n\n\n

Dar avem noi rom\u00e2nii ni\u0219te c\u0103caturi ale noastre, talente n\u0103scute \u00een s\u0103r\u0103cie, sau nu \u0219tiu cum s\u0103 le zic, le recuno\u0219ti de la ani lumin\u0103 \u0219i distan\u021b\u0103 \u0219i la fel de perpetue \u00een timp. <\/p>\n\n\n\n

Am comandat un telefon de la emag la precomand\u0103 <\/strong>. Deja cuv\u00e2ntul \u0103sta ar trebui s\u0103 v\u0103 spun\u0103 c\u0103 nu e pentru mine, eu nu cump\u0103r nici m\u0103car ma\u0219ini sau case la a\u0219a ceva, c\u0103 sunt \u021b\u0103ran \u0219i nu \u0219tiu dec\u00e2t mecanisme simple. <\/p>\n\n\n\n

Precomand\u0103 e s\u0103 pun eu banii \u0219i \u00eemi aduc ei produsul c\u00e2nd or avea. Ia la pul\u0103, na. <\/p>\n\n\n\n

\u00cen fine, cum nu e pentru mine nu-mi pas\u0103. E pentru angaja\u021bi cum ar veni – \u0219i angaja\u021bii au vrut Iphone 15 Pro Max de culoarea Natural Titanium\u00a0 – nu \u0219tiu de ce \u0219i nu conteaz\u0103, aka nu \u00eemi pas\u0103. <\/p>\n\n\n\n

Am f\u0103cut comanda acum vreo 2 luni la emag. \u00cenc\u0103 \u00eel au \u0219i acum la precomand\u0103.\u00a0 Dat banu’ , 7200 de lei, a\u0219teptat comanda – vorba vine, m-a durut \u00een basc\u0103 , p\u00e2n\u0103 a trebuit s\u0103 trimit actele la contabilitate pe octombrie \u0219i n-aveam factur\u0103 pe cheltuiala asta. I-am zis lui tanti – \u201dprecomand\u0103\u201d \u0219i asta e, lips\u0103 la inventar, dac\u0103 vine acuma ANAF-ul \u00een control, \u00eei trimit fix la emag, anafura m\u0103-sii. <\/p>\n\n\n\n

Nu, nu ma enervat a\u0219teptarea, c\u0103 am zis c\u0103 n-am f\u0103cut dec\u00e2t s\u0103 mai verific statusul c\u00e2nd am primit eu request de status update. <\/p>\n\n\n\n

Dar m-a deranjat gol\u0103neala pe mai multe planuri \u0219i v\u0103 explic imediat. <\/p>\n\n\n\n

    \n
  1. Varianta care nu e \u00een stocuri este aia cea mai ieftin\u0103.<\/strong> \u00cen m\u0103sura \u00een care 7200 de lei e ieftin, dar nu m\u0103 cita\u021bi la orificiul pre\u021burilor, am zis c\u0103 nu e pentru mine, nu-mi pas\u0103 c\u00e2t cost\u0103.\u00a0 Iar eu m-am g\u00e2ndit imediat ca \u0103ia de la Apple sunt jego\u0219i \u0219i nu fabric\u0103 varianta cea mai ieftin\u0103, ca Tesla. Nu, nu a fost cazul, am verificat pe amazon.co.uk \u0219i puteam comanda absolut ORIC\u00c2ND telefonul \u0103sta \u0219i venea \u00een dou\u0103 zile. \u0218i mai ieftin un pic.\u00a0 Nu mai am\u00a0 screenshot din octombrie, va trebui\u00a0 s\u0103 m\u0103 crede\u021bi pe cuv\u00e2nt. Am doar de acum, dar am tot verificat daca e ceva deficit de iphone 15 pro max 256 GB si nu a fost nici m\u0103car \u00eentr-o zi. Nu l-am comandat de aici din motive logistice, c\u0103 eu ajungeam \u00een Rom\u00e2nia oricum t\u00e2riziu, s\u0103-l livrez \u0219i c\u0103 e cu volan pe dreapta \u0219i c\u0103\u00a0 e util\u0103 deducerea de TVA \u0219i sc\u0103derea de la impozit de pe firma din Rom\u00e2nia, c\u0103 am zis c\u0103 e pentru angaja\u021bi. <\/li>\n<\/ol>\n\n\n\n

    De unde miroase a hazna, c\u0103 vine Cr\u0103ciunul , sunt presiuni mari – prosteli din astea comerciale, ca s\u0103 v\u00e2nd\u0103 produsele \u0103lea de 512GB \u0219i 1TB , care sunt destule pe stoc \u0219i nu sunt sigur c\u0103-s la fel de cump\u0103rate , estimez eu – c\u0103 e vreo 9000 de lei unu de 512. A\u0219a c\u0103\u00a0 \u00eemi este clar c\u0103 e\u00a0 fie o chestiune de op\u021biune\u00a0 de marketing a retailerilor fie a distributitorilor lor, gen TO\u021aI JEGO\u0218II CARE SUNT PE PIA\u021a\u0102 : emag, altex, istyle \u0219i restul, pe sistemul\u00a0 ia \u0219i bag\u0103 precomand\u0103 pe \u0103sta, stai aci p\u00e2n\u0103 te saturi \u0219i poate \u00ee\u021bi schimbi op\u021biunea \u00eentre timp c\u0103 te \u021binem \u0219i ostatic cu banii da\u021bi ( pentru cei mai mul\u021bi oameni 72 de milioane e o sum\u0103, totu\u0219i). B\u0103 trebuie s\u0103 recunosc c\u0103 au g\u00e2ndit-o bine, pentru ni\u0219te canalii \u00eempu\u021bite.\u00a0 Dar asta nu e tot!<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    2. Am citit prin Noiembrie la Radu c\u0103 Emag \u0219i Altex au \u00een stock telefonul \u0103sta<\/a>. \u0218i m-am c\u00e2ndit c\u0103 poate n-a v\u0103zut omu’ bine, c\u0103 n-are cum s\u0103 aib\u0103 \u00een stoc \u0219i s\u0103 nu-mi livreze comanda, ce mor\u021bii lor.<\/p>\n\n\n\n

    Dar nu, Radu a confirmat<\/a> c\u0103 a v\u0103zut foarte bine, c\u0103 el pe sistemul \u0103sta \u0219i-a luat iphone, a a\u0219teptat s\u0103 apar\u0103 \u00een stoc \u0219i a \u0219i explicat cam cum func\u021bioneaz\u0103.\u00a0 El a r\u0103spuns cu varianta pentru naivi,pe care a primit-o de la comerciant , \u00eel citez: <\/p>\n\n\n\n

    R\u0103spunsul: \u201cp\u0103i int\u00e2i intr\u0103 \u00een gestiune \u0219i apoi le aloc\u0103m noi din gestiune pe precomenzi. Dvs l-a\u021bi comandat \u00eentre cele dou\u0103 momente\u201d<\/em><\/p>\n\n\n\n

    Cum ar veni c\u0103 e o problem\u0103 de logistic\u0103 \u0219i procese de business, c\u0103 onoreaz\u0103 pur \u0219i simplu comenzile care se dau. Radu e un om serios \u0219i nu-i pun la \u00eendoial\u0103 bunele inten\u021bii, gen dac\u0103 vrea s\u0103 cread\u0103 a\u0219a ceva treaba lui. Realitatea e alta: <\/p>\n\n\n\n

    1) Fie c\u0103 e\u00a0 CEL PU\u021aIN<\/strong> o durere \u00een pula maxim\u0103 cu privire la oamenii cu banii bloca\u021bi \u00een precomenzi. C\u0103 legea nu te oblig\u0103 s\u0103 livrezi comanda, chit c\u0103 apare \u00een stoc, p\u00e2n\u0103 nu confirmi.\u00a0 Comanda online e un contract pe care comerciantul \u00eel poate anula. <\/p>\n\n\n\n

    SINGURUL MOTIV PENTRU CARE ARE SENS S\u0102 FACI O PRECOMAND\u0102 LA ORICE \u00ceN LUMEA ASTA ESTE PROMISIUNEA C\u0102 ATUNCI C\u00c2ND V\u00c2Z\u0102TORUL PRIME\u0218TE PRODUSUL, \u021aI-L LIVREAZ\u0102 PRIMUL \u021aIE. <\/strong><\/p>\n\n\n\n

    Fire\u0219te, nu \u00een Rom\u00e2nia. <\/p>\n\n\n\n

    2) E,\u00a0 fiindc\u0103 sunt rom\u00e2n, b\u0103nuiesc c\u0103 e mai mult de at\u00e2t, anume o fac cu bun\u0103 \u0219tiin\u021b\u0103, \u00eei \u021bin cu banii bloca\u021bi, pu\u021binele produse aduse doar inflameaz\u0103 spiritele, c\u0103 poate \u00een cele din urm\u0103 se sucesc \u0219i schimb\u0103 comanda pe ceva mai scump, Cr\u0103ciunul se apropie, ei sunt obliga\u021bi s\u0103 returneze banii \u00een 30 de zile – v\u0103 spun eu \u00een c\u00e2t timp \u00eei returneaz\u0103 emag – nu-mi pas\u0103.\u00a0 Se \u0219tie c\u0103 fanii Apple sunt stoici, nu-i sperii a\u0219a u\u0219or.<\/p>\n\n\n\n

    Serios, Apple sunt ni\u0219te bulangii \u0219i au matrapazl\u00e2curi similare, cred c\u0103 clien\u021bii lor sunt \u00eenv\u0103\u021ba\u021bi cu astea, dar nu sunt a\u0219a de bulangii . <\/p>\n\n\n\n

    Dac\u0103 telefonul era pentru mine evident c\u0103 nu a\u0219 fi dat precomanda oricum, ori \u00eemi cump\u0103ram \u00een pula mea din UK, ori a\u0219teptam s\u0103 apar\u0103 pe stoc, ori nu.\u00a0 Dar dac\u0103 \u00eentr-o ezitare de la principii a\u0219 fi dat precomanda, \u0103sta ar fi fost\u00a0 punctul \u00een care a\u0219 fi anulat comanda, a\u0219 fi comandat alt\u0103 prostie mic\u0103 de la emag, doar ca s\u0103 pot invoca un retur, iar pentru retur a\u0219 fi\u00a0 m\u00e2ncat fasole cu varz\u0103 \u0219i m-a\u0219 fi c\u0103cat \u00eentr-o cutie pe care a\u0219 fi sigilat-o bine de tot, c\u0103 sunt genul de handicapat care face din astea. Ca s\u0103 le bag direct biohazard in sediul logistic. <\/p>\n\n\n\n

    Dar cum \u00een poveste asta eu sunt doar partenerul de facturare al emagului , clientul Bill To, cum se zice \u00een lumea mea, iar clientul Ship To \u0219tie foarte bine ce vrea , am l\u0103sat \u00een continuare comanda acolo \u00eenspre amuzament. <\/p>\n\n\n\n

    Tot \u00eenspre amuzament, c\u00e2nd ceream status, mi-o d\u0103deau pe roboata Dana, care \u00eemi b\u0103ga un text r\u00e2nced despre cum se preocup\u0103 ei \u0219i aduc stocuri s\u0103pt\u0103m\u00e2nal. Nicio op\u021biune s\u0103 vorbe\u0219ti cu cineva.\u00a0 \u00centr-un moment de plictiseal\u0103 mi-am f\u0103cut un robot propriu care s\u0103-i scrie Danei ce vreau , repetitiv, tot cum repetitiv \u00eemi spuneau \u0103ia de la emag nimic, s\u0103 v\u0103d dac\u0103 le crap\u0103 robotul sau r\u0103m\u00e2ne \u00een bucl\u0103 infinit\u0103. <\/p>\n\n\n\n

    A\u0219a a r\u0103mas vreo 6 ore, tot scria Dana s\u0103 aleg op\u021biuni, dac\u0103 m\u0103 mai poate ajuta cu ceva, dar nu mai repede dec\u00e2t ii servea robotul meu textul, p\u00e2n\u0103 mai d\u0103dea \u00een b\u00e2lb\u00e2ieli \u0219i se reseta conexiunea, dar \u00eencepeam iar\u0103\u0219i. <\/p>\n\n\n\n

    Mi-a stricat distrac\u021bia\u00a0 angajatul lunii, care mi-a cerut s\u0103 verific ce mai zic \u0103ia de la emag c\u0103 el a v\u0103zut produs pe stoc \u0219i a v\u0103zut c\u0103 la Altex \u00eenc\u0103 au. <\/p>\n\n\n\n

    emagul era \u00eenc\u0103 \u00eentr-un soi de b\u00e2lb\u00e2ieli cu robotul meu, tot precomand\u0103 afi\u0219a, dar am anulat comanda \u0219i am f\u0103cut alta la Altex, <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Cic\u0103 livreaz\u0103\u00a0 luni. Habar n-am dac-o fi a\u0219a, am \u00eendoieli, dar mai aveam 7200 de lei \u00een cont cu care s\u0103 m\u0103 joc la caruselul v\u00e2nz\u0103torilor de iphoane din Rom\u00e2nia , a\u0219a c\u0103 de ce nu. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Probabil ne revedem \u00een episodul 2. <\/p>\n\n\n\n

    De\u0219i experien\u021ba mea e autentic\u0103 emag<\/strong>, schema cu ostatici e limpede c\u0103 se desf\u0103\u0219oar\u0103 in corpore la to\u021bi comercian\u021bii \u0219i nu simt motivul de a-i considera p\u0103 \u0103\u0219tia special de golani. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Mie \u00eemi place rom\u00e2nia \u0219i rom\u00e2neala, \u0219ti\u021bi c\u0103 \u00eemi plac. Dar avem noi rom\u00e2nii ni\u0219te c\u0103caturi ale noastre, talente n\u0103scute \u00een s\u0103r\u0103cie, sau nu \u0219tiu…<\/p>\n","protected":false},"author":2,"featured_media":26676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3499,3],"tags":[5719,5718,5720],"class_list":["post-26721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-general-trash","tag-golanie-emag-cu-iphone-15-pro-max-precomanda","tag-in-romania-nu-se-gaseste-iphone-15-pro-max-256-gb","tag-precomenzile-de-iphone-15-pro-max-nu-se-livreaza"],"views":834,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2023\/12\/tricolor-fasole.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Eq23-6WZ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/26721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26721"}],"version-history":[{"count":4,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/26721\/revisions"}],"predecessor-version":[{"id":26728,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/26721\/revisions\/26728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/26676"}],"wp:attachment":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}