{"id":28874,"date":"2024-10-14T05:46:00","date_gmt":"2024-10-14T04:46:00","guid":{"rendered":"https:\/\/catalinx.ro\/wordpress\/?p=28874"},"modified":"2024-10-10T10:07:47","modified_gmt":"2024-10-10T09:07:47","slug":"ne-a-bagat-anpc-ul-pe-gat-shrinkflation","status":"publish","type":"post","link":"https:\/\/catalinx.ro\/wordpress\/?p=28874","title":{"rendered":"\u201dNe-a b\u0103gat ANPC-ul pe g\u00e2t\u201d – Shrinkflation"},"content":{"rendered":"
<\/div>\n\n

Bravo<\/a>, b\u0103, ANPC. <\/p>\n\n\n\n

Mai lucrez prin industria de retail, nu chiar la firul ierbii \u0219i nu prea \u00een Rom\u00e2nia, dar mai am cuno\u0219tin\u021be de la firul ierbii din Rom\u00e2nia \u0219i reac\u021bia la ordinul ANPC de a marca clar cazurile \u00een care la un produs s-a redus tacit cantitatea din ambalaj, f\u0103r\u0103 a se reduce corespunz\u0103tor \u0219i pre\u021bul e c\u0103 \u201dmai mult\u0103 birocra\u021bie\u201d, \u201dne bag\u0103 pe g\u00e2t\u201d \u0219i-a\u0219a n-ajut\u0103 la nimic. <\/p>\n\n\n\n

NU. E r\u0103u c\u0103 nu le bag\u0103 pe g\u00e2t \u0219i pula. <\/p>\n\n\n\n

Treaba e a\u0219a, intreba\u021bi \u0219i-o s\u0103 vede\u021bi. Optica \u00een domeniul de retail e c\u0103 \u201ddom’ne, produc\u0103torii au schimbat ambalajele \u201d noi ce s\u0103 facem ? S\u0103 le da\u021bi o muie, aia s\u0103 face\u021bi. Pentru c\u0103 \u201dto\u021bi\u201d opereaz\u0103 schema asta de redus cantitatea \u0219i n-o s\u0103 m\u0103 leg de exces de ambalaje \u0219i alte teme de greenwashing, ci de alterarea percep\u021biei la consumator. <\/p>\n\n\n\n

Cum vine asta? Du-te la managerul t\u0103u \u0219i cere-i o m\u0103rire de salariu, \u00een cazul meu, de rat\u0103, de 25% c\u0103 \u201ds-au scumpit toate\u201d, c-o s\u0103-\u021bi dea un \u0219ut \u00een cur s\u0103 te trimit\u0103 s\u0103 vezi c\u0103 punga de pufule\u021bi cost\u0103 la fel. Cu excep\u021bia faptului c\u0103 are cu circa 20% mai pu\u021bini pufule\u021bi \u00een ea. Arat\u0103 la fel, pare la fel, doar c\u0103 nu e.

Sigur, po\u021bi \u0219i tu operezi shrinkfla\u021bia la nivelul t\u0103u . Ziua e la fel, doar cu mai pu\u021bin\u0103 munc\u0103 \u00een ea, ia la pul\u0103 na. Chiar recomand. Problema e c\u0103 e o lume mai rea pentru toat\u0103 lumea, nu ne ajut\u0103 la nimic \u0219i la final ajungi vrei nu vrei \u00eentr-o deziluzie. <\/p>\n\n\n\n

Acuma treaba cu costurile \u0219i birocra\u021bia. E foarte bine pentru c\u0103, dac\u0103 necesit\u0103 un efort de etichetare, sunt sigur c\u0103 modelul de pricing \u0219i \u201dtaxa la raft\u201d pentru distribuitori , sau costul v\u00e2nz\u0103rii, poate fi ajustat astfel ca \u00een cazul unei \u00eenlocuiri a produsului, cu unul de o cantitate mai mic\u0103 la acela\u0219i pre\u021b retailerul s\u0103 poat\u0103 impun\u0103 un cost la produc\u0103tor ( transmis prin lan\u021bul de retail ). Vrei s\u0103 faci o \u0219mecherie? Bravo, dar noi trebuie s\u0103 etichet\u0103m pentru informare rafturile cu pricina, o s\u0103 pierzi capital de imagine \u0219i \u00ee\u021bi percepem \u0219i costul muncii de advertising corect, a\u0219a cum cere ordinul ANPC. Nu \u0219tiu c\u00e2t se respect\u0103 la ce nivel, dar \u00een comer\u021bul mare se va respecta, c\u0103 efortul de verificare e minim \u0219i \u0103\u0219tia nu prea opereaz\u0103 \u0219p\u0103gi la inspec\u021bii, c\u0103 au alt model de lucru. <\/p>\n\n\n\n

Dec\u00e2t nimic, e ceva! \u00cen UK n-ai nimic de felul \u0103sta, doar mai mult aer \u00een pungi, la acela\u0219i pre\u021b, sau mai mare. <\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Bravo, b\u0103, ANPC. Mai lucrez prin industria de retail, nu chiar la firul ierbii \u0219i nu prea \u00een Rom\u00e2nia, dar mai am cuno\u0219tin\u021be de la…<\/p>\n","protected":false},"author":2,"featured_media":28875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[60],"tags":[6116,6115],"class_list":["post-28874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicii-impecabile","tag-antishrinkflation","tag-ordin-anpc"],"views":659,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/catalinx.ro\/wordpress\/wp-content\/uploads\/2024\/10\/luxury-shopping-2.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Eq23-7vI","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/28874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28874"}],"version-history":[{"count":1,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/28874\/revisions"}],"predecessor-version":[{"id":28877,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/28874\/revisions\/28877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/28875"}],"wp:attachment":[{"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalinx.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}